Concept to Creation

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2017 was all about safety at Made in the Shade. We focused on safety at our warehouse, safety for our crews and safety for our customers. Safety is a culture that has to be bought into in order to really implement it across the board, including our marketing. We want to be seen as leaders in safety when it comes to the emerging tenting industry. Safety is totally ingrained in our operations from the top to the bottom and it will forever be a part of how we view the work that we do.

Going into 2018, we wanted to shift our marketing focus. That is how our “THINK BIG” campaign started. THINK BIG didn’t just materialize out of thin air. It was the product of a brainstorming session we had to set the tone for the new year. We knew our jobs leading into the next year we going to be big, just like they were last year. The team came up with, “Do Big Stuff!” But that didn’t feel right. More ideas were tossed around like, “Do It Big,” or “We are Big.” It was pointed out that we needed to think about the big picture. Then BAM, Julie came up with “THINK BIG!” It was the perfect fit.

Now that we had our focus for the year we needed to define it. To “THINK BIG,” defines how we navigate our industry and how we run our company. We look at the big picture and we focus on big events. It is no coincidence that we cover some of the biggest events in the region.  To “THINK BIG”  embodies how we view ourselves and how we want to be viewed by our customers.

The design process is another beast unto itself. We needed to retain our current branding but show that we are thinking big. Initially, the designed started with numerous basic typography designs to complement our logo. After a few revisions and we narrowed it down to Tolyer No. 1 MEDIUM Italic font, rotated 9.52 degrees. This achieved the look we wanted. The appearance was very clean and professional. To really make “THINK BIG,” stand out we worked on exact placement around our logo. We knew it couldn’t look crowded or change the logo in anyway. Putting our heads together we came up with the plan for a splat of paint and the “THINK BIG” logo inside it. To retain some of the safety aspects of last year’s campaign, we settled on the paint being safety orange.

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On February 7, 2018
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Judith D

I absolutely LOVE Made in the Shade Tent Rentals. I've worked with them for years on events at the Capitol in Sacramento. Their crew members are reliable, efficient, knowledgeable and professional, and their customer service is exemplary!

Judith D., ACS Quantum Strategies

Made in the Shade
2016-04-05T16:57:27-07:00

Judith D., ACS Quantum Strategies

I absolutely LOVE Made in the Shade Tent Rentals. I've worked with them for years on events at the Capitol in Sacramento. Their crew members are reliable, efficient, knowledgeable and professional, and their customer service is exemplary!

Tom Ursini

We have been working with Made in the Shade for all of our clients tenting needs for over 10 years. They continue to provide exceptional service and products, going beyond when the unforeseen happens.

Tom Ursini, General Manager, The Party Concierge, Inc.

Made in the Shade
2016-06-28T15:23:39-07:00

Tom Ursini, General Manager, The Party Concierge, Inc.

We have been working with Made in the Shade for all of our clients tenting needs for over 10 years. They continue to provide exceptional service and products, going beyond when the unforeseen happens.

Kim Parrino

The Made In The Shade team has been so consistently professional, honest, hard-working and dependable, and it has been an absolute pleasure to work with you.

Kim Parrino, Events Manager, Fleet Feet Event Management

Made in the Shade
2016-06-28T15:24:14-07:00

Kim Parrino, Events Manager, Fleet Feet Event Management

The Made In The Shade team has been so consistently professional, honest, hard-working and dependable, and it has been an absolute pleasure to work with you.

Kerri

Made in the Shade is a company we can always count on, their customer service goes above and beyond, their service and quality of equipment is outstanding.

Kerri, Aba Daba Party Rents

Made in the Shade
2016-06-28T15:31:57-07:00

Kerri, Aba Daba Party Rents

Made in the Shade is a company we can always count on, their customer service goes above and beyond, their service and quality of equipment is outstanding.

Scott Woodruff

Of the 30 or so tent companies I've visited this year, this company really tops the charts for their great company culture and commitment to safety!

Scott Woodruff, TentOX

Made in the Shade
2020-02-06T18:38:02-08:00

Scott Woodruff, TentOX

Of the 30 or so tent companies I've visited this year, this company really tops the charts for their great company culture and commitment to safety!
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Made in the Shade

This month we celebrate our 30th anniversary! We are so grateful to all of our employees, both past and present, our event rental suppliers and partners, our many customers and to all of you, our cheerleaders and supporters. WE'VE GOT YOU COVERED! #madeshade pic.twitter.com/enekuyjzp2

Last week from Made in the Shade's Twitter