Concept to Creation

Blog Comments Off on Concept to Creation

2017 was all about safety at Made in the Shade. We focused on safety at our warehouse, safety for our crews and safety for our customers. Safety is a culture that has to be bought into in order to really implement it across the board, including our marketing. We want to be seen as leaders in safety when it comes to the emerging tenting industry. Safety is totally ingrained in our operations from the top to the bottom and it will forever be a part of how we view the work that we do.

Going into 2018, we wanted to shift our marketing focus. That is how our “THINK BIG” campaign started. THINK BIG didn’t just materialize out of thin air. It was the product of a brainstorming session we had to set the tone for the new year. We knew our jobs leading into the next year we going to be big, just like they were last year. The team came up with, “Do Big Stuff!” But that didn’t feel right. More ideas were tossed around like, “Do It Big,” or “We are Big.” It was pointed out that we needed to think about the big picture. Then BAM, Julie came up with “THINK BIG!” It was the perfect fit.

Now that we had our focus for the year we needed to define it. To “THINK BIG,” defines how we navigate our industry and how we run our company. We look at the big picture and we focus on big events. It is no coincidence that we cover some of the biggest events in the region.  To “THINK BIG”  embodies how we view ourselves and how we want to be viewed by our customers.

The design process is another beast unto itself. We needed to retain our current branding but show that we are thinking big. Initially, the designed started with numerous basic typography designs to complement our logo. After a few revisions and we narrowed it down to Tolyer No. 1 MEDIUM Italic font, rotated 9.52 degrees. This achieved the look we wanted. The appearance was very clean and professional. To really make “THINK BIG,” stand out we worked on exact placement around our logo. We knew it couldn’t look crowded or change the logo in anyway. Putting our heads together we came up with the plan for a splat of paint and the “THINK BIG” logo inside it. To retain some of the safety aspects of last year’s campaign, we settled on the paint being safety orange.

» Blog » Concept to Creation
On February 7, 2018
By

Comments are closed.

« »

Mary Young

There truly are not enough positive things to say about Made in the Shade. From exactly matching our “in a perfect world” vision, to their consistently efficient and easy customer service, this company makes my job sourcing rentals hassle-free. If you’re looking for a no-stress, quality job done by trustworthy partners, I can’t recommend Made in the Shade highly enough.

Mary Young, Events Manager, UC Davis

2016-04-05T16:57:27+00:00

Mary Young, Events Manager, UC Davis

There truly are not enough positive things to say about Made in the Shade. From exactly matching our “in a perfect world” vision, to their consistently efficient and easy customer service, this company makes my job sourcing rentals hassle-free. If you’re looking for a no-stress, quality job done by trustworthy partners, I can’t recommend Made in the Shade highly enough.

Tom Ursini

We have been working with Made in the Shade for all of our clients tenting needs for over 10 years. They continue to provide exceptional service and products, going beyond when the unforeseen happens. During one of our own personal tragedies, they were right there to help us with a temporary shelter so we could continue working. Thank you MITS Family!

Tom Ursini, General Manager, The Party Concierge, Inc.

2016-06-28T15:23:39+00:00

Tom Ursini, General Manager, The Party Concierge, Inc.

We have been working with Made in the Shade for all of our clients tenting needs for over 10 years. They continue to provide exceptional service and products, going beyond when the unforeseen happens. During one of our own personal tragedies, they were right there to help us with a temporary shelter so we could continue working. Thank you MITS Family!

Kim Parrino

Fleet Feet Event Management has been a client of Made In The Shade since 2009. I always feel we have so many options to choose from when we establish our needs beyond the tent itself, fans, lighting, heaters, clear decorative walls. The Made In The Shade team has been so consistently professional, honest, hard-working and dependable, and it has been an absolute pleasure to work with you.

Kim Parrino, Events Manager, Fleet Feet Event Management

2016-06-28T15:24:14+00:00

Kim Parrino, Events Manager, Fleet Feet Event Management

Fleet Feet Event Management has been a client of Made In The Shade since 2009. I always feel we have so many options to choose from when we establish our needs beyond the tent itself, fans, lighting, heaters, clear decorative walls. The Made In The Shade team has been so consistently professional, honest, hard-working and dependable, and it has been an absolute pleasure to work with you.

Kerri

Made in the Shade is a company we can always count on, their customer service goes above and beyond, their service and quality of equipment is outstanding. We enjoy partnering with them on events and festivals alike. We highly recommend their service!

Kerri, Aba Daba Party Rents

2016-06-28T15:31:57+00:00

Kerri, Aba Daba Party Rents

Made in the Shade is a company we can always count on, their customer service goes above and beyond, their service and quality of equipment is outstanding. We enjoy partnering with them on events and festivals alike. We highly recommend their service!

To ensure every job goes according to plan. Every week we coordinate a planning meeting to work through the details and "Think Big". #Thinkbig #planning #tents #madeshade #safety

Last month from Made in the Shade's Twitter